Gun control advocates and Hollywood have long been allied in an effort to propagandize the public against firearm ownership. However, as detailed in an April 27 piece in entertainment industry trade publication Variety, anti-gun groups and television and film producers are increasingly collaborating on projects and escalating their campaign to indoctrinate viewers.
As we noted back in March, gun control groups and Hollywood have often worked hand in hand to condition the public. Since 2000, the Entertainment Industries Council, whose purported goal is “Encouraging the entertainment industry to more effectively address and accurately depict major health and social issues,” has urged content producers to explore anti-gun scenarios and talking points in their television programs and films. The messaging effort was developed with the participation of Brady Campaign and handgun prohibitionist organization Violence Policy Center. For a time, anti-gun benefactor the Joyce Foundation even granted awards for television programs and films that most faithfully followed their anti-gun directives.
The Variety article makes clear that Michael Bloomberg’s Everytown intends to use an accommodating entertainment industry to amplify their anti-gun propaganda. The piece points to an NRA-fueled storyline in the latest season of Netflix political drama “House of Cards” as one example. Everytown President John Feinblatt consulted with the show’s writers, supposedly in order to “make sure they got it right.” As is often the case with propaganda, Feinblatt and the show’s writers did not get it right when it came to their characterization of federal gun laws or NRA’s grassroots activism. Everytown also arranged that the website for the show’s fictional gun control group redirects to their own.
Illustrating the scope of Everytown’s plans to conscript members of the entertainment industry, the Bloomberg front group has an employee entirely devoted to this effort, dubbed their “Director of Cultural Engagement.” The position is held by long-time public relations flack Jason Rzepka. Earlier this year, Rzepka’s was quoted in numerous articles about Everytown’s successful effort to get the taxpayer-subsidized National Basketball Association to promote gun control. According to a description found in Rzepka’s Linkedin.com profile, “He oversees Everytown’s storytelling efforts, partnerships with the creative community and develops cultural assets that mobilize Americans to support common sense reforms…” A less creative description of Rzepka’s position might acknowledge that he works to brainwash the public.