1776 Coalition :: NJ: State Dems relying on Obama-style data machine for November edge

NJ: State Dems relying on Obama-style data machine for November edge

by
July 11, 2013

A key member of the Democrats’ 2011 legislative redistricting team is back in the state this election season to defend the map he helped build.

Tom Bonier, who was a primary consultant to the team that created the map ultimately chosen by the tie-breaking member of the commission is consulting with legislative Democrats on micro-targeting, the analytic strategy employed so successfully last year by President Obama.

As a consultant to the Democratic election team, Bonier is providing analytics in every district in the state to help Democratic candidates hone their messages and retain the advantages they hold in both houses.

“Analytics are all about being able to have targeted conversations with voters and being able to talk to voters about issues that they are most likely concerned with in order to focus those conversations,” said Bonier, who is from Massachusetts and now is based in Washington, D.C. “Races encompass a multitude of issues and you can’t have a conversation with every voter about every issue so this helps narrow the conversation.”

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