It’s bristly, lush and there’s tangled thatch around the roots. And it’s fantastically faux. High-end synthetic grass looks like the real thing – even enough to please discerning Californians. So why not make it mandatory? The Synthetic Grass Warehouse – the nation’s largest distributor of the stuff – is calling upon California Gov. Jerry Brown to consider a fake grass law in the drought-stricken state, where residents use 6.4 billion gallons of water per day for lawn care. The Anaheim-based company suggests Mr. Brown propose a law where synthetic grass is a “both allowed and encouraged anywhere” – front yards, backyards, businesses, doggy runs.
“If everyone in California switched to synthetic grass, eliminating just the need to water our lawns, we would no longer be in a drought. We need to welcome this idea in today’s day and age as droughts are becoming more and more severe. Besides, there is absolutely no maintenance with synthetic grass and it has the same look and feel as real grass, so why wouldn’t you make the switch if you could?” reasons company co-founder Victor Lanfranco.
Indeed, this is not your grandfather’s astroturf. The fibrous tufts are richly textured and colored , available in a dozen varieties for home use alone. The grass part – non-absorbent and anti-bacterial – is groomed with a brush rather than a mower. “Imagine a California where water was no longer wasted on grass!” the company proclaims on a public poster.