Geno’s Steaks, iconic Philly cheesesteak joint, takes down controversial ‘Speak English’ sign

by Douglas Ernst - The Washington Times  |  published on October 17, 2016

Joey VentoFamous Philadelphia cheesesteak stand Geno’s Steaks has removed a controversial “Speak English” sign that made national headlines in 2006.

Late Geno’s owner Joey Vento conveyed his concerns over U.S. immigration policy 10 years ago by requiring patrons to order their meals in English. A media blitz followed, and when the man died his son honored his wish — until now — to keep the sign in place.

“It’s not about a sign. It’s about what you do and what your mark in life is, and Geno wants to change that mark in life,” the iconic eatery said in a statement released Thursday, Fox News Latino reported Friday.

Mr. Vento’s son, Geno, said it was “time to move on from the sign.”

A reporter from the Philadelphia Daily News, Helen Ubiñas, successfully tested the new policy by ordering “Dos, con Whiz, por favor,” on Thursday, the network reported.

  • Bob

    Why do you never get the chance to “Press 3 for Italian” or German, or French, etc. Why is it that so many Hispanics refuse to even try to learn English, and we are forced by the PC crowd to change OUR way to meet THEIRS? I work for a 911 Center and we use a language service to translate for us. I have NEVER had to use it for any language other than Spanish, and we have French, Italian, German, and many other non-native speakers in my area. They take the time to assimilate into our culture by learning the language. Yes, we have festivals to celebrate the differences, yet they almost universally learn to communicate with us. Why is this? I do like to go to McDonalds and order French or German just to mess with the staff.

  • Mary Eleanor Urso

    I’m happy to report that I have family in Philly who will no longer be order Geno’s Cheesesteaks in ANY language. What other country in the entire world accommodates those who do not speak the native language of the country? None! When will this lunacy stop? It’s the United States. Our language is English. (Though the Brits might dispute that.) You wanted to come here. You wanted to live here. Learn the language and get over it!

    • reggie

      Unfortunately, we don’t have an official language. Again, gutless wonders in DC don’t want to upset the illegals who vote.

    • Mary Eleanor Urso

      Yes, and that will never happen, but I wonder how many other countries have actually decreed an official language or is the native tongue just simply the language that is used. The whole problem essentially comes from our government trying to accommodate everyone except it own citizens.

    • Bob

      Try the Claymont Steak shop in Claymont, DE. About 1/2 hour outside of Philly. Better sandwiches.

      • Mary Eleanor Urso

        Thanks, Bob!
        I’ll do that.

  • reggie

    Another one bites the dust to eat PC. If my mother could learn English, so can the rest of them. Oh, forgot many of them are ill eagles. They tell us to go f**k ourselves, except when they’re collecting their welfare, food stamps and everything else. My bad.

    • Rodney Steward

      Nailed it again reggie!

      • reggie

        Thanks, unfortunately I can’t do a lot of things I’d like to do, so my self appointed task at the moment is to research and write as much as I can to boost the troops. The empty tin cans will always be empty. I don’t waste my time on them. If they blather too much, I just block them.

      • reggie

        Hope I haven’t nailed this one: Daily Star UK: “…the internet has gone into meltdown after his Twitter account sent out a series of bizarre cryptic messages – fuelling speculation he may have activated his “dead man’s switch”. (Assange)

        • Rodney Steward

          Clinton’s finally get to him!!

  • David Stewart

    When that reporter ordered, I would have looked past her and hollered “Next!”

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