House Republicans are putting the first touches on what they hope will be a formal program to recruit more female candidates for the 2014 midterm elections.
Faced with few women in their ranks â€” and an image among much of the electorate that they donâ€™t pay enough attention to womenâ€™s issues â€” GOP leaders have some explaining to do. The heightened effort to put more GOP women on the campaign trail comes one cycle after Democrats dominated with female voters, in no small part because incendiary comments by male candidates on rape and abortion allowed Democrats to paint Republicans as hostile to women.
Female members of the House GOP said the new recruiting effort, still in its infancy, will likely include a listening tour of women and womenâ€™s groups across the country. The current crop of 19 women in the House GOP would play a key role by talking to prospective candidates.
The program will also feature a more streamlined and packaged message about why Republican policies are beneficial to women as a whole. However, House GOP aides declined to give specifics on the nascent program.
â€œI think that we have to do a better job in messaging to women,â€ said Rep. Diane Black of Tennessee. â€œAnd I think weâ€™ve learned some lessons, and building upon the lessons that we have learned, tell women that as Republicans, our policies so well match what women many times are very concerned about.â€
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