Inside the NRSC’s Comeback Strategy

by
March 5, 2013

The National Republican Senatorial Committee plans to expand its press operation to train campaigns earlier in the cycle on how to better handle the kind of candidate missteps that have plagued its party’s nominees.

The goal? To avoid what’s become known in GOP circles as “Todd Akin moments.”

“The campaigns that jumped off message not only infected themselves, they infected all the rest of the campaigns,” said Rob Collins, the new NRSC executive director, in his first extensive interview on the job. “So in this age of fractured but continuous, three-dimensional communication, we have to constantly plan for that and train for that and build for that.”

During the past two cycles, flawed candidates such as Akin, the former Missouri congressman who lost a targeted Senate race, helped derail the GOP’s hopes of winning a Senate majority. Costly primaries produced ineffective general-election nominees, costing the NRSC five otherwise-winnable races since 2010.v

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