Romney Supporters Paid More Than Obama’s for Same TV Air Time

by
January 18, 2013

Obama v Romney
Republican presidential nominee Mitt Romney, his allied super-political action committees and the Republican National Committee matched the $1 billion-plus raised by President Barack Obama, the Democratic National Committee and allied super-PACs for the 2012 campaign.

Even so, their ad spending was anything but equal.

Fully 88 percent of pro-Obama television commercials were placed by the campaign itself, entitling the president to the lowest possible ad rate.

Just 38 percent of Romney’s ads were placed by his campaign, meaning 62 percent of Romney ads were placed by the Republican National Committee or outside political committees. They spent a lot more for the same air time.

Helped by the lower ad rates, many of Obama’s spots ran during prime-time programming while Romney’s commercials were seen more often during news broadcasts.

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