Fox News Dropping ‘Fair And Balanaced’ Slogan

June 16, 2017

FairAndBalancedThe cable news channel is reportedly set to drop its 20-year-old marketing slogan in an effort to distance itself from its former chief Roger Ailes, who invented it when he launched the network in 1996, according to New York magazine.

Instead, staffers at Fox have reportedly been asked to use its other, less-well-known slogan: “Most Watched. Most Trusted.”

A source at the network reportedly told New York that the switch “won’t affect programming or editorial decisions.”

The news comes as Fox News continues to move away from the Ailes era under the guidance of Rupert Murdoch and his sons James and Lachlan. Ailes, the principal architect of Fox who changed the cable news business forever, resigned from the network last year under a cloud of sexual harassment allegations and died in May at age 77.

  • texexpatriate

    I dropped Fox News eight or ten years ago. Like CNN it started out good and got steadily worse. My time is too valuable to waste it on any tv “news.”

  • “Most watched. Most trusted” is too generic. Any program could use it.
    Better choices would include: “All sides considered”, “Both sides”, or something like this.

  • Rodzzz

    I never liked their style of putting two talking heads on the screen.


    Fox news lost all respect when they fired Bill O’Rielly.

    • Rodzzz

      I am in total agreement.

    • DOC


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  • bobnstuff

    Going from one falsehood to another won’t help their ratings. What they really need to drop is the news from their name since the are a talk show channel not a news network. Before anyone starts calling me names look at what they say about themselves when they are challenged.

  • FIRE1949

    Is Fox fast becoming “just another bunch of chickenschitts”? I fear so.
    It appears the Lamp of Liberty needs an adjustment.

    “I, _____, do solemnly swear (or affirm) that I will support and defend the Constitution of the United States against ALL enemies, foreign and DOMESTIC; that I will bear true faith and allegiance to the same; ……”


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