The Obama and Romney campaigns have fresh cash for more new TV ads in the final stretch of the election cycle — but while foreign policy could soon be entering the ad wars in light of recent events, for now the campaigns appear to be retreading old ground.
The post-convention ads so far seem to simply reinforce the sharpest points of each campaign to date.
For Mitt Romney, that means nine different ads tailored to voters in 16 battleground states. However, each begins the same way: a wide shot of a packed crowd during Romneyâ€™s acceptance speech last month in Florida, then the GOP presidential nominee saying, â€œThe president can tell us it was somebody elseâ€™s fault, but he cannot tell us that we are better off than we were when he took office.â€
The Obama ads, meanwhile, try to drill into the minds of voters the same line the president has delivered since the start of the campaign: Romney wants to extend tax breaks to â€œmillionaires like himselfâ€ at the expense of the middle class.
â€œThe middle class is carrying a heavy load in America,â€ says the narrator in a new Obama ad. â€œBut Mitt Romney doesnâ€™t get it.â€
Team Obama also is using Romneyâ€™s pick of Rep. Paul Ryan as running mate for new ads that return to their line about Romney and other Republicans having â€œwaged a war on women.â€
â€œHeâ€™s made his choice, but what choices will women be left with?â€ the narrator in one ad asks as Romney shakes Ryanâ€™s hand.
Elliott Curson, the Philadelphia media adviser whose series of 30-second TV ads helped Ronald Reagan clinch the 1980 GOP presidential nomination, said Tuesday the 2012 campaigns need only to â€œstick with whatâ€™s working.â€
â€œThe ads need to be sharp and in focus,â€ Curson told FoxNews.com. â€œObama has one goal — talk about Romney because he cannot talk about his record. And Romney needs to say the economy is in bad shape and that he can fix it.â€
Curson also said the overarching strategy in the final ads is for each candidate to make the other â€œscare the voter more.â€
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