Planned Parenthood announced a new Women are Watching campaign on Friday that, it said, could play a major role in the midterm fight for the Senate.
The pro-abortion rights group said the campaign would inform voters about where candidates stand on women’s issues.
It plans to invest in U.S. Senate races in North Carolina, Montana and Alaska, and governors races in Florida, Texas and Pennsylvania.
Planned Parenthood has already released Webs ads in North Carolina and Texas, where Democratic gubernatorial candidate Wendy Davis shot to fame after filibustering an anti-abortion bill in the state legislature.
Davis is facing an uphill climb to win her race, however. She trails her challenger, Greg Abbott (R), by 11 points in the polls.
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