Republican presidential nominee Mitt Romney, his allied super-political action committees and the Republican National Committee matched the $1 billion-plus raised by President Barack Obama, the Democratic National Committee and allied super-PACs for the 2012 campaign.
Even so, their ad spending was anything but equal.
Fully 88 percent of pro-Obama television commercials were placed by the campaign itself, entitling the president to the lowest possible ad rate.
Just 38 percent of Romneyâ€™s ads were placed by his campaign, meaning 62 percent of Romney ads were placed by the Republican National Committee or outside political committees. They spent a lot more for the same air time.
Helped by the lower ad rates, many of Obamaâ€™s spots ran during prime-time programming while Romneyâ€™s commercials were seen more often during news broadcasts.
Don’t let the MSM censor your news as America becomes Great Again. Over 500,000 Americans receive our daily dose of life, liberty and pursuit of happiness along with Breaking News direct to their inbox—and you can too. Sign up to receive news and views from The 1776Coalition!
We know how important your privacy is and your information is SAFE with us. We’ll never sell
your email address and you can unsubscribe at any time directly from your inbox.