The Obama administration launched its promotion of the new health care law in earnest Monday, revealing that it has asked the National Football League to advertise insurance options as it rolls out a glossy new website and a 24-hour call center to clear up confusion about the law.
President Obama and his political allies are furiously touting the Affordable Care Act less than 100 days until Oct. 1, when state-by-state health â€œexchangesâ€ will start to enroll Americans without employer-based health insurance. Qualified customers will be able to buy health plans through the help of government subsidies so they are covered as of Jan. 1.
â€œFor the first time in the history of the private insurance market, consumers will be able to go to one place to check out their coverage options, get accurate information in easy-to-understand language and make apples-to-apples comparisons of plans before they make their decision,â€ White House press secretary Jay Carney said Monday.
Until recently, the administration felt it had no product to push. But with open enrollment roughly three months away, pressure has mounted on the administration to deliver on its mission to help millions of Americans gain health insurance.
â€œI think this was the right move,â€ said Jonathan Gruber, an economics professor at the Massachusetts Institute of Technology and key architect of health care reform in Massachusetts and Mr. Obamaâ€™s law. â€œIt is really hard to sell something that isnâ€™t yet on the shelves.â€
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