Fox News Dropping ‘Fair And Balanaced’ Slogan

June 16, 2017

FairAndBalancedThe cable news channel is reportedly set to drop its 20-year-old marketing slogan in an effort to distance itself from its former chief Roger Ailes, who invented it when he launched the network in 1996, according to New York magazine.

Instead, staffers at Fox have reportedly been asked to use its other, less-well-known slogan: “Most Watched. Most Trusted.”

A source at the network reportedly told New York that the switch “won’t affect programming or editorial decisions.”

The news comes as Fox News continues to move away from the Ailes era under the guidance of Rupert Murdoch and his sons James and Lachlan. Ailes, the principal architect of Fox who changed the cable news business forever, resigned from the network last year under a cloud of sexual harassment allegations and died in May at age 77.

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