Trump cuts Obamacare ad budget by 90 percent

September 1, 2017

HealthcareThe Trump administration is cutting funding for Obamacare outreach ads by 90 percent and cutting grants to groups that sign up people for Obamacare by nearly 40 percent for upcoming 2018 open enrollment.

The administration says the reason for the cuts, compared to 2017’s open enrollment, is to be more efficient and provide money to activities more likely to get a return on investment in terms of sign-ups. The 2018 open enrollment starts on Nov. 1, and the administration has taken heat from activists and Democrats that it isn’t going to do enough to provide outreach.

For the 2017 open enrollment, which ended Jan. 31, the Obama administration spent $100 million on ads. That was double the $50 million that was spent on ads for the 2016 open enrollment.

In comparison, President Trump’s inaugural Obamacare open enrollment will spend $10 million on ads. The money will also go towards different types of ads, focusing on more targeted ads through e-mail, texting, radio, or digital engagement, an official from Health and Human Services said.

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