Trump for President in 2012? Maybe. Trump for Trump? Without Question.

April 3, 2011


Something predictable happens to the ratings of Donald J. Trump’s “Celebrity Apprentice” on NBC when he hints at running for president: They rise.

And when he talks about President Obama’s birth certificate, they really rise.

Proving cause and effect is impossible, of course. But the coincidence is not lost on Mr. Trump, a man who has erected a real estate and media empire on immodesty and indiscretion.

“Did you get the info I sent you?” Mr. Trump asked in a phone interview with The New York Times late last week. “I told the girls to send you the ratings.” He was referring to a 10-page packet of press releases with headlines like “Donald Trump Is Ratings Gold” and news articles from Politico and CNN that described his strength in recent polls. A day later, he re-sent the clips.

Depending on your perspective, Mr. Trump’s growing visibility on television and in political news stories over the last few weeks represents the opening phase of a political campaign or the metastasis of a media spectacle. Mr. Trump, who says he is absolutely serious about a run for president, has appeared regularly on Fox News, MSNBC, CNN, ABC and in a wide variety of political blogs. Media outlets that had expected the Republican presidential ticket to take on a fuller shape by now have found themselves with a news void, and in the absence of other news-making characters, many of them are filling it with Mr. Trump.

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1 Comment - what are your thoughts?

  • Starboard Side says:

    Donald Trump is the man to tell you how it is and just what he will do to fix it. I like his ideas. Take the oil to repay us for liberating Iraq. I believe its called the spoils of war and that concept has been around long before NATO & the UN. My only concern about Trump not being a professional politician is this. His idea of bi-partisanship is, It’s my way or the highway. Nothing wrong with that in corporate American where he is the boss. What bothers me is, how in the world will he ever to be able to fire, Pelosi, Reid, Schumer, McCain, Boxer and the rest of the clowns the stupid American voters sent back to Washington last November?

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